♰ ABOUT ♰

HOUSE OF AUTONOMY IS A LONDON-BASED LABEL WITH A FOCUS FOR QUEER VISIBILITY WITHIN DIGITAL SPACES.


CREATED  BY CREATIVE DIRECTOR AND DIGITAL FASHION DESIGNER, JOSEPH BOYS-SMITH, THE LABEL REFLECTS UNAPOLOGETIC QUEER LIBERATION THROUGH REFERENCES OF PAST PUNK SUBCULTURES AND THE BRANDS PERSONAL MANIFESTO BUILT UPON THE DESIRE OF NON-CONFORMITY. THE AUTONOMOUS LABEL WISHES NOTHING MORE THAN TO BE AN EXTENSION OF YOUR OWN IDENTITY.


HOUSE OF AUTONOMY HAS PROUDLY BEEN HIGHLIGHTED THROUGH VARIOUS SHOWCASES AND PUBLICATIONS SUCH AS THE TATE BRITIAN, THE FASHION DISTRICT FESTIVAL, DIGITAL FASHION WEEK AND DAZED.
 

COME EXPERIENCE THE POWER BEHIND HOUSE OF AUTONOMY

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GENDER NORMS ARE DEAD

SOCIAL CONSTRUCTS ARE DEAD

THE TRADITIONAL CYCLE IS DEAD

House of Autonomy is a celebration of queer rebellion through the eradication of restrictive binaries.

As a house, our doors are open to all expressions of identity. Regardless of gender or sexuality, we celebrate the power of being free and living your truth through fashion and art.

Fluidity is freedom.

House of Autonomy is the digital artillery required to eradicate the expired social constructs, we are told to follow.

As a house, we do not support society’s role of dictating who you are supposed to be. Human entities are far too complex to all belong to strict cookie cutters.

To not conform is to live.

House of Autonomy is the amalgamation of the new digital age and thought-provoking fashion. We do not conform to the traditional fashion cycle.

As a house, we create wearable fashion pieces through the power of innovative technology. Opting for digital-only garments allows us to keep our carbon footprint at a heavily reduced rate all while storming the Metaverse with unapologetic queer rebellion.

The Earth is worth fighting for.